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Importance of Corporate Apparel in Marketing

Corporate apparel has many uses, but did you know it’s a very important marketing tool for your business? It’s true, aside from making your company look smarter, your use of apparel can help promote your company and increase exposure.

Here are a few things that help illustrate this point:

Corporate Apparel Builds Brand Awareness

It’s crucial that your business builds brand awareness, so people know your company exists. When a consumer sees your logo, they should automatically identify it with your brand and the service you offer. One of the best ways to do this is by utilising corporate apparel. Purchase clothing that’s designed in your brand colours and displays your logo for everyone to see. Get your employees to wear this apparel, and they increase brand exposure. More people see your logo, more people see your name, the awareness grows, and your business will soon follow.

Corporate Apparel Can Be Used As Promotional Products

Promotions are a clever marketing tool to get people interested in your business. Lure them in with a promo offer, and you could end up with a loyal customer for life. You can use corporate apparel as part of your promo by offering items as free gifts. We sell a large variety of apparel, from standard t-shirts to caps, and even hooded jackets. People love getting free things, especially when they can actually use them. Offering your corporate apparel as promotional products helps entice new customers and gets your brand out there too. It ties into the first point as people may wear your branded apparel to the gym, or when they go for a run, which basically advertises and promotes your brand for free.

Corporate Apparel Helps Promote Products

As well as using your corporate apparel as a promotional product, you can use it to actually promote upcoming products. Get one of our custom printed t-shirts, and you can print anything you want on it. This could be an image or logo to do with an upcoming release your business is planning. You’re actively promoting this new product – or service – just by wearing the apparel and walking around.

Corporate Apparel Improves Your Reputation

Companies look a lot smarter and more professional when they’re kitted out in corporate apparel. Whether you’re running a blue-collar business or a white-collar one, having a uniform of sorts can do wonders for your reputation. In marketing terms, reputation means everything. It’s so hard to market a business when their reputation is bad – nobody wants to go near them. But, by wearing corporate apparel and making your company look more professional, it gives you a positive reputation, making it so much easier to market your business.

As you can see, the importance of corporate apparel in marketing is clear. We have such an extensive catalogue of high-quality apparel that you can purchase for your company. Whether you want to dress your team in professional clothing, or giveaway branded items to your customers, we have an option for you. There are plenty of long-term, continuous, benefits of corporate apparel, making it a smart investment for your business.


History of Promotional Products in the United Kingdom

The promotional merchandise industry in the UK emerged during the late 1950s. Although companies and individuals provided gifts before this, the promotional merchandise industry was formally established during this time. In following years the industry continued to grow as companies started to realise the importance of growing their brands and attracting customers through incentives and gifts featuring their companies logo. As the industry grew so did the range of goods on offer. Whilst initially it would have been lighters and pens as the years went by this grew to incorporate a large amount of consumer items. Now days there are thousands of items on offer at any one time by thousands or promotional products suppliers and distributors.

In later years these catalogues were the main source of products as distributors would send these out to customer so they could view the products on offer. The internet age has caused this to change dramatically with customer now able to view products online and even purchase the products they require.While in the early years promotional merchandise catalogues were the sales tools, now an explosion of new technologies has meant that customers are able to view products through a number of mediums.

The promotional products industry in the UK is made up of distributor and supplier. While they may sound the same there is a distinction. Distributors are companies which are experts in sourcing promotional products and then selling them to end users. They are usually members of trade organisations and attend trade only shows like (PSI) show in Europe and the Promotional Products Association International (PPAI) Show in Las Vegas, NV. Suppliers on the other hand are companies that either manufacture or import promotional products and then sell them to the distributor. Suppliers generally don’t sell direct to the end users.


Ezy Promos in the UK

Ezy Promos has expanded it’s operation into the UK. Ezy Promos has worked with some of the largest corporation in the Australian marketing including international brands such as Coca Cola, Microsoft, IBM and BHP Billiton just to name a few. We work with corporation both big and small and support a number of advertising agencies as well.

Ezy Promos offers a large range of products to meet you promotional marketing needs. Our products include off-the-shelf products and fully customised products to suit your needs.

The Ezy Promotional Products team is experienced in sourcing a large range of promotional products, Ezypromos has developed a stable network of suppliers who offer a range of stock items as well as customised products.

Whether you are looking to compare products or pricing, looking for factories with low MOQs, or looking to design from scratch, the Ezypromos team is well equipped to help you along the way.

In an industry where customers need to have products customised, changed or matched to their corporate colours, it’s important to have a supplier you can rely on.

The team are also able to help design products and concepts from the ground up, a completely new custom design or idea, maybe even a concept that your client needs help developing. With these opportunities comes the need for a strong sourcing partner that can take their concepts and turn them into reality.

We have assisted may customers in successfully executing  hundreds of standard and custom projects, contact us to find out how we can help you.


New Fidget Spinner Great For Promo

The new fidget spinner is a great new promotional item as well as a fun therapeutic toy.  The user spins it between their fingers and can learn to do tricks with. Its simple spinning action provides hours of stress relieving fun for both adults and children. It is thought that the momentum produced provides a pleasing sensory experience while the challenge of tossing, transferring and twirling. The claim that the new fidget spinner is the hottest promotional product on the planet rings true when you see all the fuss which comes with it. It also offers an incredible opportunity to put a logo or message in the hands of a huge potential audience.

Our fidget spinner is CE certified and complies with AS/NZS 8124.1.2016 (Safety of Toys) standard.


Think About Christmas Early

While it is only June it is a good idea to start thinking about your Christmas gifts early. While it is still six months away there are a variety of reasons why you should start planning early. There is nothing worse then getting could out unprepared at a time of the year when you are sure to be busy not only at work but trying to plan your own personal christmas affairs.

Here are some reasons to start planning:

  • Get in early. Be prepared and be ahead of the rest. Reduce the stress associated with trying to do everything at the last minute.
  • Secure your supply. Christmas is a busy period and suppliers tend to run out of stock. Don’t get caught out by reserving your supply now.
  • Choose the right gift. With adequate time to plan you are more likely to choose the right gift. Planning the gift to tie into the theme for this years celebrations is a great ideal.
  • Get a better deal. Leaving things to the last minute can be a costly affair. By planning early you can often get an early bird discount.

Above are just some of the reasons you should plan your christmas gifts early. For advise regarding gifts for your customers this year give Brand Republic a call. We will make your name shine during the festive season.

 


Cool New Promotional Bottle Opens

EzyPromos has just added three cool new promotional bottle openers to our range. If you are looking at doing an inexpensive promotion than won’t break the budget then look no further. Custom branded bottle openers are the perfect product for a price conscious marketing campaign that want good customer reach. Not only will it be a well received gift but it will certainly float around for years to come. Bottle openers never go out of fashion as they are so useful and are a welcome addition to any household or office. These bottle bottle openers are not only practical but innovative as well. They are not your run of the mill bottle openers but seek to stand out and grab anyones attention that may come across them.

Key Chain Bottle Opener. This small bottle opener is available with a full colour digital print which is great for multi-colour or complex logos. It has a hole for to attached a keyring. The keyring comes separately and can be attached to the bottle opener when purchased.

Bottle Shaped Opener. This bottle opener is cleverly shaped like a bottle. It can be printed full colour both sides. It is sure to stand out in the crowd and is a great little promotional product.

Coaster Bottle Opener. This is a great idea for a bottle opener. Very popular and stunning in design these full colour print coasters double as a bottle opener. A great and practical promotional gift.


BIC Pens for You Next Promotion

 

All of us have picked up and used a BIC pen at sometime or another. They have been a staple of the Australian stationary industry for years now and have great brand recognition. What many people might not realise it that BIC is more then just a consumer brand. It is also heavily involved in the promotional industry.

BIC is known for producing good quality pens, stationary and writing instruments. They specialise in all sorts of ball-point pens and stationary products. You would have seen them for sale at your news agent and supermarket where they are a popular item. At Ezy Promos we have a large collection of BIC pens to fit your budget.

 

Why buy BIC pens?

 

Here are some reasons you should choose a BIC pen for you promotional campaign:

 

  • Reliable quality – BIC pens are reliable and of good quality. You can trust every BIC pen you purchase to perform as you expect it too. Some BIC pens are known to write more than 1.2 miles without problems.

 

  • Variety – These pens are available in different forms, colours, and styles. You can purchase pens with rubber grips, plastic bodies, metal bodies, with colourful print, etc. We also have a collection of BIC styluses if you want to give something unique and interesting to your customers.

 

  • Budget – This brand of pens are also quite affordable, despite their premium tag. The price of some of these pens is as low as $0.73 so you’ll definitely find something that fits into your budget. You’ll also get better discounts and offers if you purchase in bulk.

 

  • Reputation – BIC is a well-known company that provides good products. If you gift promotional BIC pens to your customers, your reputation will improve and you’ll have a lasting impact on your customers.

 

  • Customisable – These pens are customisable so you can place your company name or logo on them and turn them into promotional products. We use the best possible printing technology to ensure your branding is clear and visible.

 

If you want good quality branded BIC pens, you don’t need to look beyond us at Ezy Promos. We have a great collection of BIC and other premium pens.


Promotional Lanyard Cheap and Easy

These days budgets are something that always plays on every marketing managers mind. With an ever thrifty corporate environment it is more important then ever to place marketing campaigns to stretch the dollar further. The current economic environment has cause all companies to look at more efficient allocation of funds and marketing is no different. With that thought one should turn back to the basic items that are tried and tested. The lanyard is one such item. Lanyards are not only an inexpensive item but they are also very practical.

These days people have heaps of thing they need to carry with them when going places. There are the id card, credit cards, travel cards, all sorts of cards really. There is also keys and bottle openers etc which people like to keep close to them and attached to a leash so that they don’t lose them. This is why handing out a printed lanyard will always be well received. The variety of attachments and types available will help tailor the product for any campaign you have planned. No matter what the event whether a product launch, a corporate dinner or just a gift bag you can’t go wrong with this product.

EzyPromos are a leading supplier of all promotional products including promotional lanyards. We also have a dedicated website for LanyardsOnly which will help you find what you need.

Our extensive range includes:

  • Polyester
  • Nylon
  • Satin
  • Sublimation
  • Faux Leather
  • Poly/Satin

We also have:

  • Wristbands
  • Short Straps
  • Accessories

So next time your are looking to do a promotional product give EzyPromos a call. We are a premium supplier or corporate merchandise in the Australia market. We can ship goods both within Australia and internationally.


Promotional Products For Your Marketing Campaign

Promotional products come in a number of shapes and sizes. There are so many options available in the market that it can be difficult to choose the right product for your brand. At Brand Republic, we believe that you should choose a product based on your brand, services, company culture, etc. Some promotional products will work for you awhile others will not deliver the results you expect. However, we have noticed that some items are more popular and effective than others. Here are 4 unconventional promotional products for your marketing campaign:

 

  1. Plush Toys

 

This might be a surprising entry on this list, but it really does work. Most of your clients and business associates will be very reluctant to discard a plush toy, even if it has a brand name on it. Even if they’re not personally interested in these toys, they will have children in their family circle who will enjoy these toys. Plush toys are rarely thrown away so they’re very effective promotional products to invest in. These toys are rarely used as a promotional item so you can be certain they’ll bring a surprised smile to the recipient’s face.

 

  1. Power Banks

 

Almost everyone has a phone and almost everyone fears the dreaded low-battery sign. Most phones today can’t really last an entire day on a single charge and phone owners often need to top up in office or at home. Unfortunately, that’s not always possible so most phone users will carry a power bank with them. That’s what makes them excellent promotional products because people will be very reluctant to disregard them. All you need to do is place your brand logo on the bank and gift it to your most important clients and business associates. They’re very useful gifts and relevant to the modern times. Unlike coffee mugs and pens, power banks will be used often and remain visible for a long time.

 

  1. Drink Bottles

 

People use drink bottles on a number of occasions like when they’re working on, playing sports, visiting a beach, etc. Because of this, drink bottles are great promotional products. People aren’t brand conscious when it comes to water bottles and will use any bottle that’s available to them as long as the water is stored well and remains cool. Drink bottles are also very easy to brand as there’s so much space available to you.

 

  1. Bottle Openers

 

Australians are fond of their beer and these beer bottles often require bottle openers. This small but useful tool can be great promotional products for your marketing campaign, especially if you’re a part of the beverage making or selling industry. These bottle openers come in different forms and can be card-shaped or key chains.

 

You can know more about our products and services at Brand Republic by getting in touch with us today! You can call us on 03 9646 7066 or email us at info@ezypromos.com.au. You can also contact us through this form and we’ll get right back to you.